...passionate about. He leads the Good Habit Company, which specializes in delicious electrolytes that not only taste great but also support a healthy lifestyle. I always find our chats inspiring, and I truly value the insights he shares. Plus, I can’t get enough of his electrolyte drink—it’s become a staple in my routine!
Name: (Jens) Marius Bjerre-Petersen
City: Copenhagen, DK
Occupation: Founder of Good Habit Co.
What do you do for recreation?
2 sec. Just had to google recreation. Okay, got it!
Like the rest of Copenhagen, I run and sauna—two simple things that make me sweat. Not that I need to move much before breaking one, but I thrive when I’m in motion. Outside of that, I share a summerhouse with my three older sisters. Being the youngest, I never really made much use of it and probably didn’t see its true value—until now. The calm that comes with escaping the city? It’s real. Nothing groundbreaking, but still, I get it.
And when I’m not moving or painting the summerhouse, I genuinely enjoy a cold drink with friends—new and old. Working in health and wellness, alcohol is often seen as a no-go. But I once had a great conversation with a friend about how health is really just about conscious choices. Through that lens, a cold beer with a good friend in the sun might just be the healthiest thing in the world. And if one turns into a few? Let’s just call it healthy escapism. It’s all about the narrative.
If you weren’t doing what you do today, what would you be doing instead?
In my dreams, I’d probably be a professional footballer—a center back in the Premier League with a 100% tackle success rate and zero missed headers. In reality, I’d likely be some kind of consultant. Probably working in the sweet spot where design, product, and strategy meet. Somewhere between dreams and reality, I imagine owning a restaurant. I’d be on the floor, playing the role of a playmaker—or maybe even an attacking midfielder?
What was the last gift you bought for yourself?
Being an entrepreneur doesn’t exactly come with loads of disposable income (for now). But if I stop whining for a second, my last gift to myself was probably the Dyson V15™ Detect vacuum cleaner. Never has cleaning been this fun. A laser really does make everything better. I also recently scored a vintage Kappa shirt in XXL at a shop in Palma. Safe to say—it’s in heavy rotation.
What was the last gift someone gave you?
I recently got a 2,500-piece Great Deku Tree LEGO set from The Legend of Zelda. As a kid, I was obsessed with LEGO—mostly the Technic series, but really just a massive fan overall. I’d completely forgotten that part of me, until this set brought it all back. Now I’m fully hooked on finishing it. And the fact that it came from someone who means a lot to me? Makes me want to complete it even more.
What is your biggest vice, and how do you deal with it?
Paprika chips and TV. Not necessarily at the same time. Sometimes it gets a bit out of hand, and that’s usually my cue to pull out the habit tracker (by Good Habit Co., of course) and reset the lifestyle a bit. Or, if things get really bad, I just remove the TV for a while.
How do you navigate difficult situations?
Difficult situations come in many shapes and forms, so finding a one-size-fits-all move can be tricky. But generally, I tell myself I’m lucky to have a positive mindset—it helps me find the silver lining, even when things get rough. And if that’s not enough, I dip into the toolbox: deep breaths, a walk, a run, or—if I really need to cry—One Day or About Time with Rachel McAdams and Bill Nighy. Works every time.
I also once learned that the power in any conversation lies with the one asking the questions. So if I ever feel cornered, I try to flip the script with a well-timed counterquestion. A small shift, but it can make a big difference.
Name one of your favorite people in the world and why.
A question with many personal answers. But I’ll lean on my go-to defense mechanism—humor—and say Tom Skinner. An Instagram legend who doesn’t look when he pours (read: his gravy) and proudly crowns himself the absolute gov’nor. All jokes aside, I genuinely love his positive take on life’s everyday mediocrity. His passion for something as simple as an after-work pint, a Sunday roast, or just spending time with his wife and kids—it’s wholesome, and kind of inspiring.
What do you do to stay in shape?
Right now, I run a lot. I’ve got a bet going with a friend on who finishes first at the CPH Marathon—the winner gets dinner at Jah Izakaya, and I fully intend to eat for free. Besides that, I play football and tennis (both real and padel), occasionally hop on the road bike, and drop by the gym when I can. Through winter, we hosted a weekly Functional Flow session—a mix of HIIT and yoga—and honestly, I really miss it.
What was your proudest moment and why?
My dream has always been to design a life where work actually feels fun—to build my own context and enjoy the everyday. But entrepreneurship rarely looks like that. It’s stress, it’s endless to-do lists, it’s uncertainty. So the first time I had what I call “another best day,” it felt pretty epic.
We had just launched the brand. I hosted my first big event, interviewed an inspiring personality, and wrapped it all up with a meeting with a dream investor (who didn’t invest—but that’s okay). Later, sitting on the curb in the sun, I felt this quiet moment of pride. Grateful that my job is to meet new, likeminded people. And proud that I had the guts to chase a life that lets me do just that.
Which city is serving you the best meal, and where?
I’m not a massive foodie, and I don’t travel nearly as much as I’d like (disposable income, remember?). But recently, I was in London with a few good friends—old and new—and we had the most unreal puntarelle at The Dorian in Notting Hill. Super simple dish, but the green sauce? Next level. I think what really elevated it was knowing we couldn’t go back and get it again. Like most good things in life—it hits different when it’s fleeting.
Follow Marius on IG here
Follow his journey with Good Habit Company here